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Marketing Campaign Manager - Germany - Part Time

Marketing Campaign Manager - Germany - Part Time

  • easyJet - 30 jobs
  • https://www.jobsinaviation.com/Images/Default/recruiters/Thumbnail/c8af808d-5d02-4385-abe7-72a5b3b45582131202433215856711.png

Berlin, Germany

Description:


Marketing Campaign Manager

Fixed Term Contract

Part Time (50%)

The role is responsible for the implementation of the marketing communication programme in the accountable territories and deliver best-in-class marketing campaigns to achieve commercial and brand objectives, positioning easyJet as a consistent European brand and delivering a return on investment

Reporting to the Head of Marketing, the role is accountable for:

  • Implement best-in-class marketing communication activity, ensuring alignment with country strategy and central marketing guidelines
  • Planning, management and execution of integrated campaigns, including media, ATL and BTL communications, as well as owned and earned easyJet channels
  • Manage agency relationships day to day (media and creative) including campaign implementation, media planning and always-on activity
  • Ensure brand/product messages are delivered consistently across all local communication channels (i.e. PR, digital, website, CRM, social media, airports branding, external media, etc.) and manage the country marketing calendar
  • "Act as a retailer": be up-to-date with country trading performance, competition activities to ensure proper level of SOV in the market, being responsive and in touch with the conditions of the market, using channels to deliver the best value messages and reacting quickly to business needs
  • Plan and execute targeted campaigns using the available customer relationship management (CRM) capabilities
  • Manage and update content on the accountable website homepages and landing pages
  • Own and execute third-party relationships and activity to ensure agreements with tourist boards and airports are maximised and fulfilled
  • Support the sales team in the execution of B2B marketing activities
  • Constantly report results of activities run, being able to analyse results and make recommendations for future activity
  • Ensure communications are always legally and licence compliant
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing activities
Pay
N/A
Hours
Full time
Type
Temporary
Rating
N/A
Licence
N/A

Posted 8 Jun 2021

Closes 8 Jul 2021

Ref: 11603

This job was posted to: Airline marketing

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