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Customer Data Planner

  • easyJet - 30 jobs
  • https://www.jobsinaviation.com/Images/Default/recruiters/Thumbnail/c8af808d-5d02-4385-abe7-72a5b3b45582131202433215856711.png

Greater London, England

Description:


When you fly with us, you'll see we have bags of passion for travel and getting you to your destination with the best experience possible. Working in our non-flying roles is no different, and our culture, known as our Orange Spirit, is a real thing. We work hard and laugh loud. We roll our sleeves up and we get stuck right in. It's fast paced, and you need to be resilient, but the experience you gain when developing in #orangeyears is like no other - one year at easyJet is like three years somewhere else.

JOB PURPOSE
  • To work alongside customer analysts and insight managers, to ensure we leverage available data products and insight, using them to create relevant and personalised customer contact strategies and audience recommendations
  • To work closely with customer engagement managers, campaign managers, and marketing selections analyst to devise and deliver a data-led contact strategy which focuses on driving customer engagement
  • To plan and manage the data elements of our key customer lifecycle programs
  • To develop and manage testing plans, post campaign analytics and reporting, working closely with the customer engagement lead to ensure that we are learning from and refining our data-led campaign activities
  • Manage backlogs with key agencies across data development and CRM-data planning streams and with our internal IT department
  • Play a key role in strategic projects such as the development and deployment of our customer reporting dashboards, segmentation and propensity model rollouts
  • To work closely with the customer data strategy lead to assist in the planning and delivery of the customer data strategy roadmap, evolving our data assets to support enhanced customer marketing activity

JOB ACCOUNTABILITIES
  • To own the data-focused elements of the customer contact strategy and campaign delivery schedule
  • Able to turn insights into actionable data planning recommendations, and work closely with members of the customer data and insight team to embed their outputs into customer and marketing plans and activities
  • Comfortable working with analysts and IT professionals, and familiar with high level analytical approaches
  • Own the test learn framework for the customer team, and lead on the associated planning and review cycles
  • To create a results repository and maintain this asset, enabling the business to maximise value from previous campaign activity
  • To ensure that audience selections, personalisation and planned tests are accurate, quantifiable, measurable and well documented
  • Ability to interpret data and analysis, summarise key findings, play back learnings, and make recommendations identifying the next course of action
  • Comfortable with explaining sometimes complex data topics in a clear and simple way
  • Ability to plan and manage the data-delivery of complex multi-step communications including some of our key operational programs
Pay
N/A
Hours
Full time
Type
Permanent
Rating
N/A
Licence
N/A

Posted 14 May 2021

Closes 13 Jun 2021

Ref: 11585

This job was posted to: Planning engineer

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