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CRM Marketing Manager (f/m/diverse) - Hybrid/Remote

  • Lufthansa - 581 jobs
  • https://www.jobsinaviation.com/Images/Default/recruiters/Thumbnail/253c86a5-69a7-460d-887a-c091b0a3d853131305099052685562.png

Cologne/Bonn Airport, Cologne/Bonn, Nordrhein-Westfalen, Germany

Tasks

  • You are responsible for respective CRM campaigns activities with the aim of driving acquisition, engagement, retention and overall happiness of our users
  • You know your target groups and develop new CRM campaigns
  • You overlook and guide the technical implementation of campaigns and programs, understanding important elements of them such as data mapping, customer profiling, segmentation, personalisation and a/b testing
  • You execute the relevant knowledge on how to define and interpret different KPIs related to the campaigns and strive to improve them
  • You work together with dedicated technical CRM experts and external agencies to turn your data-driven ideas into concrete campaigns
  • Establish courses of action, projects, timelines and milestones to ensure that the work is completed


Behind the scenes

Meet the Eurowings Digital Team
Do you share our passion for the world of travel and want to be part of a driven and high-performing team? Great! In this case, we are looking forward to hearing from you!

Requirements

Your Profile
  • Experience with customer relationship marketing - CRM platforms and marketing automation
  • Experience with email marketing platforms, such as Litmus or similar
  • Hold strong analytical mindset and tracking knowledge
  • Familiar with HTML, CSS and SQL
  • Fantastic stakeholder management skills, with the ability to collaborate with internal and external stakeholders
  • Not exactly like an agile coach but you are good at project management ensuring end-to-end delivery

Company
About Eurowings Digital GmbH
We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.

Pay
N/A
Hours
Full time
Type
Contract
Rating
N/A
Licence
N/A

Posted 7 Nov 2022

Closes 7 Dec 2022

Ref: 913731

This job was posted to: Airline marketing

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