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Online Marketing Manager - Account Based & B2B Marketing

Online Marketing Manager - Account Based & B2B Marketing

  • Lufthansa - 518 jobs

Neu-Isenburg, Hessen, Germany


You are responsible for the strategy and implementation of Account Based Marketing campaigns and tactics in a data-driven approach and close collaboration with our Sales teams around the world.
  • Strategize, execute, and optimize a data-driven ABM strategy to achieve sales goals
  • Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution
  • Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
  • Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
  • Partner closely with sales teams to ensure strong marketing and sales alignment


Old-age provision / employee retirement, Free parking, Flight privileges, Canteen (subsidized by employer), Jobticket, Discounts / shopping, Employee events (summer festivals, participation in sports competitions etc), Sabbatical / exemptions, Part-time models, Health days, Hybrid working possible, Flexible working hours, Mentoring, Regular network meeting, Fitness studio / sports facilities / company football etc., Massages, rest rooms, etc, Lockers for cyclists / sportsmen, Have a shower, Free snacks / drinks

Behind the scenes


  • Several years experience in building and managing multi-channel ABM campaigns
  • Highly organized and efficient with the ability to develop and execute against an evolving plan
  • Able to clearly communicate new ideas, strategies and campaigns
  • Team player who is able to work both collaboratively and autonomously
  • Demonstrated ability to achieve results working cross-functionally with sales, marketing and product teams
  • CRM/marketing automation background, preferably HubSpot
  • Experience with ABM tools
  • Proven ability to think strategically but with exceptional attention to detail in execution
  • Strong interpersonal skills
  • Strong influencing and relationship-building skills
  • Fluent in professional English (written and verbal)

About Lufthansa AirPlus Servicekarten GmbH
AirPlus is a leading provider of corporate travel payment solutions for over 49,000 corporate customers worldwide. As the market leader in Germany with 30 years of experience, AirPlus is well known for innovations and expertise in the Business Travel Payment and Analysis area. With about 1,300 employees globally, AirPlus is a competent and reliable partner in matters relating to Business Travel Management. In order to maintain this high standard, the skills of our employees and the development of their potential, are especially important to us.

Full time

Posted 31 Aug 2022

Closes 30 Sep 2022

Ref: 885281

This job was posted to: Airline marketing

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