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Head of Performance Marketing (f/m/diverse)

  • Lufthansa - 353 jobs
  • https://www.jobsinaviation.com/Images/Default/recruiters/Thumbnail/253c86a5-69a7-460d-887a-c091b0a3d853131305099052685562.png

Cologne/Bonn Airport, Cologne/Bonn, Nordrhein-Westfalen, Germany

Tasks

As Head of Performance Marketing (f/m/diverse) you will be responsible for the digital Performance Marketing activities and budget, setting out the strategy, developing ad tech setup from a Business perspective, improving processes and relevant KPIs.
  • You build the overall Performance Marketing strategy of Eurowings Digital
  • You are responsible for the optimal allocation of large budgets and organizational resources
  • You develop and sustain a holistic tech setup across all channels
  • By analyzing relevant data, you make customers and their needs a primary focus of the solutions developed by your team
  • You are responsible for an end-to-end alignment and optimization with marketing and other communication departments
  • You share your strategy & vision to your team and define with them clear milestones in how to achieve it
  • You develop a capable, diverse and motivated team through servant leadership to maximize collective skills and talents


Behind the scenes

Meet the Eurowings Digital Team
You share our passion for the world of travel and want to be part of a driven and high performing team? Great! In this case we are looking forward to hearing from you!

Requirements
  • You have at least 8 years of relevant work experience in a (Performance) Marketing team
  • You already have experience in leading and coaching a team for at least 2 years
  • You have profound knowledge in all areas of performance marketing and know how to manage budgets and resources based on KPIs
  • You have an overall understanding of the Digital Marketing Landscape as well as MarTech tools
  • You demonstrate strong analytical skills
  • You are able to understand and influence the overall business strategy of Eurowings Digital, Eurowings, and Lufthansa Group
  • You are an effective communicator able to present your ideas using the appropriate tone and language
  • You inspire and bring positivity to your team
  • You already worked with cross-functional teams in an agile environment

Company
About Eurowings Digital GmbH
We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.

Pay
N/A
Hours
Full time
Type
Contract
Rating
N/A
Licence
N/A

Posted 13 Jan 2022

Closes 12 Feb 2022

Ref: 813511

This job was posted to: Airline marketing

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