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Digital Marketing Manager - Campaign Generation & Conversion Optimization (f/m/diverse)

Digital Marketing Manager - Campaign Generation & Conversion Optimization (f/m/diverse)

  • Lufthansa - 312 jobs
  • https://www.jobsinaviation.com/Images/Default/recruiters/Thumbnail/253c86a5-69a7-460d-887a-c091b0a3d853131305099052685562.png

Cologne/Bonn Airport, Cologne/Bonn, Nordrhein-Westfalen, Germany

Tasks

As Digital Marketing Manager - Campaign Generation & Conversion Optimization (f/m/diverse) you will be in the lead of online campaigns, recommendations, etc. You spot opportunities and create holistic campaigns in liaison with various stakeholders, which you also organize, execute, and analyze
  • Be in charge of the strategic development of Eurowings' onsite sales & campaign activities
  • Create strategies for future optimization, tech innovations, & developments (including personalization, App strategies, localization, recommendation, and testing)
  • Plan, execute, coordinate, and analyze onsite campaigns in cooperation with other team members and stakeholders
  • Bring up and implement A/B Test ideas to optimize the commercial performance
  • Identify business-relevant issues and opportunities and provide customer-centered solutions through on-site measures
  • Define KPIs per own channels and implement action plans to optimize website and traffic matrics
  • Closely monitor the traffic flow and usage of all Eurowings sites and make sure that all irregularities are detected, analyzed, and solved


Behind the scenes

Meet the Eurowings Digital Team
Do you share our passion for the world of travel and want to be part of a driven and high-performing team? Great! In this case, we are looking forward to hearing from you!

Requirements
  • Strategical thinking and hands-on/can-do attitude
  • Up-to-date knowledge about eCommerce (onsite sales best practices and current related trends and ability to translate this knowledge best in real life)
  • At least 2-3 years of relevant work experience in the area of onsite sales
  • Experience with analytics tools (e.g. Adobe Analytics)
  • Strong ability (and personality) to establish and maintain collaborative relationships
  • Outstanding communication skills
  • Team player mentality

Company
About Eurowings Digital GmbH
We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.

Pay
N/A
Hours
Full time
Type
Contract
Rating
N/A
Licence
N/A

Posted 25 Nov 2021

Closes 25 Dec 2021

Ref: 800491

This job was posted to: Airline marketing

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